For my analysis of cartoons I chose 3 separate series. I
chose one I was more familiar with, one I was a little familiar with, and one I
was not familiar with at all in order to maintain a scale of objectivity in my
analyses. The cartoons were Phineas and Ferb, Danny Phantom, and The Avengers,
respectively. I chose to focus mainly on the role of gender in these cartoons,
all though there are countless other cultural dimensions to be noted and
analyzed. Here is what I observed:
Phineas and Ferb: I love this show, and I generally think it is groundbreaking kids television and that it promotes very positive values, so I had to tackle this as objectively as I could. The first mini-story in the episode
I watched centered around Phineas and Ferb’s mother’s birthday. In the
beginning, the boys wonder what to do for her birthday and they enlist help
from three of their friends, recurring characters on the show. Isabella, the next door neighbor and girls scout of the group,
suggests that the thing that would make the boys mother the happiest is
cleaning up the house. Although Isabella is an active and adventurous
character, certainly rejecting many sexist stereotypes, she stays consistently
within the boundaries of “normal girl” behaviors and roles. It seems as if
Isabella suggests cleaning because she is a girl and would therefore have a
greater insight into what mothers and housewives appreciate. Since she is a
part of that domain, she recognizes that cleaning is “the mother’s job” and
that doing it for her would be a gift. Despite her suggestion and supposed
authority on the topic, the boys end up building a supercomputer to tell them
the perfect gift. In programming the computer, they hooked up a machine to
Phineas and Isabella’s head, in order to read and understand their brains. The
readings that appeared on the screen for Phineas were a series of complex
scientific equations. The readings for Isabella, however, were only pictures;
one of a bunny rabbit and another of Phineas’s head with a heart around it. So
although the cartoon depicted a girl helping on the same level as the boys to
build the machine, it depicted her contributions as being strictly “feminine.”
I.e. teaching the computer about love and cuteness, while Phineas (the male)
contributed his great intellect and scientific mastery. While the argument can be made that
both qualities are equally important for a supercomputer, the cartoon had no
doubt made the differences between boy’s and girl’s thoughts clear- training
kids watching the show to believe that their brains and priorities were
similarly differentiated.
I found another example of gender
based task separation in the second mini-story, wherein we see the boys
building a “fun house” inside their house. When we check in on Isabella, we see
that she is in charge of the “cookie room,” a huge pink room in which Isabella
is hard at work cutting out huge, heart shaped cookies. Once again, the girl is
sent to perform duties specifically belonging to her domain- cooking and
ensuring “cuteness” and love in the atmosphere. I have observed the phenomenon
in countless cartoons and tv shows alike- women’s plotlines and goals revolve solely
around love and beauty. No matter how kickass the woman character is (Yay Isabella!), or how
many awesome, non-stereotypical things they do, their overarching purpose is
always something like love or popularity. Unlike male protagonists and side
characters who set out to change the world or cure cancer, female “endgame” is
depicted as achieving the kind of “home-making love” that can be seen in
Isabella’s baking of heart shaped cookies.
In the other two cartoons I
watched, I saw this trend clearly. In Danny Phantom, the central antagonist of
the episode was a girl named Valarie who wanted revenge on Danny for making her
lose her popularity. Her overarching mission was love and acceptance from her
group of popular friends- who rejected her because her father lost his job and
she could no longer afford cute clothes. Danny’s overarching mission, however,
was to valiantly rid the world of evil ghosts and threats to their safety. In
the avengers, the main characters fighting evil were all men. The female
characters that did exist (in ridiculously tight and impractical costumes) were
only there to serve as love interests and participants in the men’s complicated pasts.
Their was one particularly
hilarious scene where a man and a woman were fighting- a man threw a grenade
and the camera zoomed in on his muscled arm powerfully extending. When they
flipped to the female, however, we got a close up view of her mouth where she
removed the grenade pin slowly with her tongue
before tossing it weakly. Not only were the women sexualized, but they were
shown weakened by love- the villain lost because she loved the hero character-
while the men were shown strengthened by love- not their own, but the love the
women characters bestowed upon them. While these cartoon seem progressive at
first- women play big parts- they are actually subtlety reinforcing sexism and
gender role assignments. Making little girls watching think; yes, they are
important and can do awesome things, but there importance and ability is only
as a supporting part of the man’s whole, carefully fulfilling the duties of the
feminine domain.
Very thorough and spot-on analysis, Cordi. Oh, Isabella! Even Candice, I'm afraid, is out only to seek the her the approval of her mother (and Jeremy, but he's just a side-note). If she wasn't always trying to tattle on Ph+F but just wanted to actively sabotage their plans, she could be empowering. The other cartoons simply sound disturbing. Kudos for the specific eye and keen ability to zero in on the "heart" of the matter.
ReplyDelete